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Shopper Insights: The Path to Purchase (Part 2 of 3)
Dan Bot This is Part 2 of a series of Market Research blog posts on Shopper Research; check out Part 1 of the Path to Purchase series.In a previous post I discussed the ways that constructing the...
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Simple Market Research Analytics That Extend Report Value
Hank Khost For marketing research projects that collect product awareness and usage data, there are some ratios that are easy to calculate and which lead to deeper insights. These simple analytics...
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Shopper Insights: The Path to Purchase (Part 3 of 3)
Dan Bot This is Part 3 of a series of Shopper Research blog posts; check out Part 1 and Part 2 of the Path to Purchase series.In previous posts I discussed the insights you can obtain by constructing...
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Concept Testing: Can Norms Help?
Ben Langleben In the innovations arena of market research, norms can provide critical insight into determining whether your company’s latest concept is likely to succeed. But when you compare your...
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Measuring New Product Buzz in Concept Testing
Alan Cutler For all the recognition of the impact of social media on new product introductions, there appears to be relatively little effort to understand the role and contribution of buzz when...
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Shopper Research: Vital for Today’s Changing Market
April Turner Today, we announced the expansion of MarketTools’ Shopper Research Solutions to include new technologies that increase respondent engagement and provide deeper insights into the shopper’s...
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Mobile Surveys – Supporting Global Research
Larry Praml As we move into a truly global marketplace, major CPG companies are looking to expand their brands’ presence in emerging markets. The economic growth in countries such as Brazil, Russia,...
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Mobile, Big Data and the Distinctive Competence of MR
April Turner In a recent post on the GreenBook Blog, Tony Cosentino highlights the “quote of the conference” from last week’s TMRTE (The Market Research Technology Event), made by one of the...
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Pharmaceutical Trends in a Changing Marketplace
Kathleen Relias Pharmaceutical manufacturers have been more focused on consumers in recent years– anyone who has a television has seen the volume of DTC (direct to consumer) commercials there. Thanks...
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Joining forces to take on the latest changes in market research
Ivan Rocabado Time Magazine recently ran an article on corporate mergers and the effects they are having on business. The outlook was not pretty for most of the M&A activity that has happened in...
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